You can’t build credibility if your customers suspect you’re at home in a robe and slippers. Put on a tie, button up, and build your brand. Your brand is what the outside world thinks of you; it’s a collection of impressions you build up over time.
These days your first impression is often made online. You need a website, and your website needs to be a great reflection of you. A branded website.
Here’s what your prospective clients do:
check out your website before meeting with you
admit the website highly affects whether or not they choose your service
admit, “I have left a website because it was poorly designed or difficult to use.”